IMATS: My Top 5 Tips from the Trade

Every year the IMATS (International Makeup Artist Trade Show) swings through town. Not just mine, a lot of them, as seen here. I go religiously to check out what is new and exciting and to check in with the fine people at some of my favorite lines, like Youngblood, Napoleon Perdis, MUD and Jane Iredale.

But the biggest draw is always the lineup of makeup artists who do seminars and talks on specialized topics. Men and women from all over the world who have been doing makeup professionally forever, and know of every tip, trick and process when it comes to using makeup to enhance that beautiful and unique face of yours.

And, since my focus is how to use any and all of your assets — skin, hair, figure, manner and movement — to present the most authentic, attractive and optimistic version of yourself to the world — and reap all the benefits that come with this proposition — I am always on the lookout for super-strategic tips to help make this happen.

Here are 5 new tricks picked up at the IMATS that I’d like to share:

Mascara First. Napoleon Perdis was the first one to school me on this, and makeup artist Rae Morris seconded it, and for the following reasons: it defines your eyes, giving you an easier visual blueprint of strategy for applying the rest of your eye makeup. It is an application process that’s best done meticulously, not in a scramble at the end of your makeup regime when you’re thinking about how you have exactly two minutes to get out the door. And, putting on mascara first will make it easier to clean up any stray flakes from your cheeks — easier to do on bare skin versus having to corral them from a freshly made-up face, foundation and powder and all.


Visualize an invisible, parallel between your eyebrows and nostrils–to create the look of a wider nostril span, use your tools to create more open space between your eyebrows, as seen on Ms. Talisa Soto, easily one of the most beautiful women in the history of mankind…




Your Eyebrows, Your Nose. If you desire, visually “cut” the span of your nostrils by using your brow pencil and/or powder to move the your eyebrows closer. In other words, if you feel that you would like the width of your nostrils to appear more slender, move your eyebrows closer together. No unibrows, though! And vice versa. If you would like to give your nostrils a more expansive look, tweeze to create a greater distance between them.










Match your foundation to your shoulder, not your neck. As sort of seen here in this pose…the skyline of that awesome city Dallas seen behind me




Foundation Match Point. Rae Morris recommends matching the color of your foundation to your shoulders — not your neck. One’s neck is usually much paler than the rest of the body, making it a bad proxy for determining one’s perfect foundation shade. This is easy to check in the mirror: Turn to face your side, and dip your chin to meet your bare shoulder. Your face, with foundation, should match the skin tone of your shoulder.






Give Yourself Some Glow. Mix yourself up some fine face glow by mixing Vaseline (or a favorite balm) with pigment to create a custom cheek, eyelid or lip color, says Ms. Sarah Lucero from Stila, which is a true makeup artist’s brand. Don’t limit yourself to pigment designated for ‘cheeks’ or ‘lips’ either. A lot of boundaries have been coming down in makeup in recent years, as women find that some products work fantastically beyond that which they were initially created and marketed.



Wrong, wrong, says makeup artist Rae Morris. The back of your hand is no place to check out a new lipcolor.





A Fingertip Trick. Why do we test lipstick by swiping it on the backs of our hands? Does that area in any way resemble our lips? If your lips are as the same shade as the back of your hand, then you need to increase your iron intake and see a specialist, and stat, young lady. Much better, says Rae Morris, to test a prospective lipstick color is the tip of your finger, which approximates the color and texture of your lips.




So that’s it, folks. In the future I’ll be posting some errant tips and tricks that I pick up from….everywhere. In the meantime, stay authentic and attractive. In other words, Stay Glamorous!


8 Responses to “IMATS: My Top 5 Tips from the Trade”

  1. Can you be considering exchanging links?

    July 7, 2012 @ 5:13 pm
  2. Love your five tips. Always enjoy what you share!

    July 10, 2012 @ 3:37 am
  3. hi! its your first time wearing maeukp so dont over do it!people with acne proned skin need to be so careful when choosing a foundation!please do not use L.A colors , no offence but its super cheap for a reason! for cheap maeukp brands like this its okay to use their lipgloss or nailpolish ,but not maeukp for your whole face! and L.A color will make it orse for sure , cheap maeukp and acne do not mix!here is my favorite non-expensive foundation:- dream smooth mousse by maybelline Unique cream-whipped foundation provides 100% baby-smooth perfection.Skin looks and feels hydrated for 14 hours never rough or dryLightweight formula provides perfectly moisturizing coverageBlends seamlessly and feels fresh all-dayOil-free, Fragrance-free, Dermatologist Tested, Allergy Tested, Non-comedogenic – won’t clog pores.Safe for sensitive skin( this sounds perfect for you!)hope i helped! let meknow who evreything turns out

    July 19, 2012 @ 5:06 pm
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