IMATS: My Top 5 Tips from the Trade
Every year the IMATS (International Makeup Artist Trade Show) swings through town. Not just mine, a lot of them, as seen here. I go religiously to check out what is new and exciting and to check in with the fine people at some of my favorite lines, like Youngblood, Napoleon Perdis, MUD and Jane Iredale.
But the biggest draw is always the lineup of makeup artists who do seminars and talks on specialized topics. Men and women from all over the world who have been doing makeup professionally forever, and know of every tip, trick and process when it comes to using makeup to enhance that beautiful and unique face of yours.
And, since my focus is how to use any and all of your assets — skin, hair, figure, manner and movement — to present the most authentic, attractive and optimistic version of yourself to the world — and reap all the benefits that come with this proposition — I am always on the lookout for super-strategic tips to help make this happen.
Here are 5 new tricks picked up at the IMATS that I’d like to share:
Mascara First. Napoleon Perdis was the first one to school me on this, and makeup artist Rae Morris seconded it, and for the following reasons: it defines your eyes, giving you an easier visual blueprint of strategy for applying the rest of your eye makeup. It is an application process that’s best done meticulously, not in a scramble at the end of your makeup regime when you’re thinking about how you have exactly two minutes to get out the door. And, putting on mascara first will make it easier to clean up any stray flakes from your cheeks — easier to do on bare skin versus having to corral them from a freshly made-up face, foundation and powder and all.
Your Eyebrows, Your Nose. If you desire, visually “cut” the span of your nostrils by using your brow pencil and/or powder to move the your eyebrows closer. In other words, if you feel that you would like the width of your nostrils to appear more slender, move your eyebrows closer together. No unibrows, though! And vice versa. If you would like to give your nostrils a more expansive look, tweeze to create a greater distance between them.
Foundation Match Point. Rae Morris recommends matching the color of your foundation to your shoulders — not your neck. One’s neck is usually much paler than the rest of the body, making it a bad proxy for determining one’s perfect foundation shade. This is easy to check in the mirror: Turn to face your side, and dip your chin to meet your bare shoulder. Your face, with foundation, should match the skin tone of your shoulder.
Give Yourself Some Glow. Mix yourself up some fine face glow by mixing Vaseline (or a favorite balm) with pigment to create a custom cheek, eyelid or lip color, says Ms. Sarah Lucero from Stila, which is a true makeup artist’s brand. Don’t limit yourself to pigment designated for ‘cheeks’ or ‘lips’ either. A lot of boundaries have been coming down in makeup in recent years, as women find that some products work fantastically beyond that which they were initially created and marketed.
A Fingertip Trick. Why do we test lipstick by swiping it on the backs of our hands? Does that area in any way resemble our lips? If your lips are as the same shade as the back of your hand, then you need to increase your iron intake and see a specialist, and stat, young lady. Much better, says Rae Morris, to test a prospective lipstick color is the tip of your finger, which approximates the color and texture of your lips.
So that’s it, folks. In the future I’ll be posting some errant tips and tricks that I pick up from….everywhere. In the meantime, stay authentic and attractive. In other words, Stay Glamorous!